Westnet say they are number one in customer service and they may well be fantastic, but whoever approved the term “Humanology” must have been unaware that the agency was completely taking the piss. This is confirmed by the fact that agency guys also gave them a blatant example of what used to known as a “goatse” as a logo. The title of this web page is “Experience true Humanology.” Errk. Jeezus they really worked over the client with this one. They’ll still be laughing in West Perth. PF who only discovered TWOP yesterday pointed this out to me. Thanks PF you have a lot of archive viewing to get through. Please confine your comments to the graphic design rather than the company itself if youse will be so kind.
“…and of course, it totally plays into the Republican party’s whole ‘welfare state’ narrative.”
“Hey, can I ask you something?”
“Yeah?”
“Can you stop using that word? ‘Narrative’? Can you stop — for the love of god — stop using that word? Because you’re hurting the conversation. It is not an honest word. It sounds like it is, and you’re certainly using it accurately, but you’re not helping anyone when you use it. Because whenever you say ‘narrative’, you’re not saying ‘lie’. And you should be saying ‘lie’, because the Republicans aren’t experts at ‘crafting a narrative’, they’re experts at lying.”
“I don’t get what you’re sayi-“
“Time was, you used to be able to go on television and — if someone was lying — you could just say ‘they’re lying to you. They are making things up.’ But now, for some stupid attempt at civility and high-mannered loquaciousness, we’re saying ‘they’re constructing a narrative’ or ‘this plays right into their narrative’. We’re actually attempting to spin our criticism of other people’s spin. That’s insane.”
“Well, it’s not hurting anyo-“
“Of course it is, you asshole. Because if you don’t tell people they’re being lied to, they’ll go along with what their told, and you get Tea Parties, and ‘death panels’, and morons from Alaska using a news organization as a platform for a presidential bid.
“Nobody wants to believe a lie once it’s been pointed out to them. But a ‘narrative’? People love narratives. They go to the movies to indulge in someone else’s narrative, they read books to shoot narratives straight into their bloodstream. People like narratives because narratives are the lies they’re allowed to believe. So we need to stop saying that the Republicans deal in narrative. We need to be honest. We need to tell people that they deal in lies.”
“Recess is nearly over.”
“Shit. I haven’t even started on my juicebox.”